Some People Say That Advertising Is Extremely Successful

Lilie King

Lilie King

Scored a 7 on the Writing Test Twice

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Discuss both these views and give your own opinion.

This essay question is from Cambridge IELTS 15 Test 3 Writing Task 2.

Sample Essay

Some people feel that advertising is very effective at influencing consumers’ buying decisions, while others claim that it is so commonplace and as a result cannot draw people’s attention anymore. Although social media has made advertising more common than ever before, I think it is still extremely powerful because it creates desire for the products it is selling.

On the one hand, it can be argued that social media platforms feed users with tremendous amounts of advertising. On these platforms, there are endless advertisements. What’s more, even the pictures and videos that influencers post about their daily lives can be a promotion of a certain brand. As a consequence, people may become very insensitive to what those advertisements and promotional posts are saying and just scroll through their feed as quickly as possible. However, I disagree with this argument because if advertising on social media didn’t yield sales, some social media companies and influencers would not become so wealthy.

On the other hand, it is thought that advertisers are very good at planting a seed of desire in consumers’ minds. For instance, Many lingerie manufacturers use sex models in their commercials to send women the message that if they wear their lingerie, they can be as sexy as those models. The message arouses their desire to become more attractive and as a result, they purchase it even though they do not need any. I agree with this opinion because I purchased many unnecessary things which I wouldn’t even have thought of buying if advertisers hadn’t planted the ideas in my head.

In conclusion, while the overwhelming amount of advertising on social networking sites may make people immune to it, I believe it is still very effective because it creates the desire in consumers to buy products.

How to Paraphrase “Advertising”

Please don’t change “advertising” to “advertisements” in your introduction when you are paraphrasing the question statement. Advertising is a process for getting people to buy a product. In one branch of advertising, what the public sees is advertisements, but advertising is far more than advertisements.

But, in your body paragraphs, you may use the words below the avoid repeating “advertising”.

  • advertisement
  • commercial
  • promotion
  • to promote
  • advertiser
Share on facebook
Share
Share on twitter
Twitter
Share on google
Google+

One Response

  1. Please, can you give me feedback?
    Advertisement has always been crucial part in the world of marketing. Advertising is considered an effective way to promote products and increase sales of products. Alright, are ads still successful way of marketing?
    Some people believe that advertising plays a vital role in convincing consumers to purchase goods and services. When TV programmee takes an ad break, countless commercials are represented one after another. For instance, the content of the commercial would be a snack. It might make you feel hungary because of it’s showed several times. Thus, you go out and buy one, and they earn money. In fact, this can be regarded as an old-fashioned method anymore. Nowdays product placement is more popular. For example, the woman who is a character of a serie is making a coffee in the coffee maschine which is located consicously to attrack the attention of audiences. When you see the coffee maschin, you think about buy one whether you need it or not. Moreover when you surf on the net, some pop-ups reveal abruptly. In addition, people come across frequently ads of products they’ve looked before on the web sites. It’s a one of the new techniques. Actually, it seems really work.
    On the other hand, some individuals argue that advertisement is so prevalent and they haven’t an impressive feature as in the past. They claim that ads are in vicious circle anymore. They say that commercials have repetitive concepts and this caused people to ignore. People who consider like that change the channel when ad comes up, click on the “SKIP AD” when they use social platforms namely YouTube.
    As a result, both groups advocating opposing ideas have logical reasons. I think most of advertisements are common in the whole world now therefore, advertising agencies need find some creative tecniques to not lose consumers have a potential for purchase. In my opinion, advertising might be still an influential mechanism to influence customers, if employees work in advertising industry create more imaginative concepts and original ideas.

Leave a Reply

Your email address will not be published. Required fields are marked *