In Their Advertising Businesses Nowadays Usually Emphasise

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

This essay question is from Cambridge IELTS 16 Test 2 Writing Task 2.

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Sample Essay

In their advertising, businesses today often promote the idea that there is something new in their products. I believe they do this because it can help them beat their competitors. It should be seen as a positive development because new features are there to respond to consumers’ new needs.

By emphasizing novelty, brands can increase their chances of staying ahead of their competitors. No matter what product a company sells, there are always hundreds, if not thousands, of similar ones on the market that consumers can choose from. If the company does not inform consumers through its marketing that the product is innovative in some way, it will just be one of the many out there, rather than one that is different and grabs consumers’ attention. For example, in an iPhone commercial, Apple effectively delivers the message that the latest version of iOS allows users to disable cross-app tracking. This new feature which no other smartphone has can definitely help Apple attract new buyers since nowadays people are becoming more and more concerned about their online privacy.

I think this is a positive development because consumers have new requirements that need new products to satisfy them. For example, with all the digital devices at their fingertips, people nowadays want to limit their screen time more than they did a decade ago. Noticing this change, Amazon has launched a screenless fitness band called the Amazon Halo. This screenless feature is something existing fitness trackers such as Apple Watches and Fitbits cannot offer.

In conclusion, emphasizing the newness of their products in advertising is an effective way for brands to stand out from the competition. This is a positive development because new features can meet customers’ new needs. [289 Words]

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  1. It has been widespread practice recently to highlight the novelty of the offered service or product while advertising it. The reasons for that can be various ranging from the neurobiology to economic prospects.
    First, businesses tend to make an emphasis on some new aspects of the product due to marketing reasons. It is easier for marketing specialists to catch an eye of the potential consumer when the product possesses some unique characteristics. For instance, this tendency is highly popular in the beauty industry, where each and every bottle sells new opportunities to improve skin or hair. The producers also try to gain our attention by making products of various smells, substance and so on.
    Second reason for representing the product or service as a new one is the desire to fit in the preference of the client. This is more common in the IT industry. There are various applications which can conduct market research analysis and show statistics on different aspects of mobile application such as user experience, advertisement conversion, the needs of the client. With the help of artificial intelligence, it is possible today to infer which new features of the application will be welcomed by the users. Therefore, companies analyze data and constantly make improvements to their products so that they are always updated and new in some aspects.
    In my opinion this tendency can lead to both positive and negative consequences. When the product is not actually new and the main desire of the producer is to sell it at any costs, then the consumers are under the false impression. But when the businesses are indeed trying to understand the needs of its audience and adapt to the new circumstances, the trend shows positive impact. The people at the end point receive the opportunity to use product or a service of a better quality and they can influence the further development of it.
    In conclusion, the reasons behind the desire to regard the product as a new one can be marketing campaign or the willingness to implement the feedback of the consumers. I personally suppose that this tendency can produce strong fruitful impact on the industries if realized properly.

  2. A lot of businesses become successful in selling their products with false advertisements. This, in my opinion, results from smart advertisements that are designed to lure customers. It should be viewed as a negative development because it can be misleading consumers to a large extent.

    Advertising as a promotional tool is very powerful to penetrate a market. Some companies spend a great portion of their budget on marketing and come up with jaw-dropping advertisements which are necessary for increasing their sales numbers. Often, businesses talk about their Unique Selling Proposition which in turn portrays their product as something new for the market. However, businesses cross the line by providing misleading information to the consumers, resulting in higher profits, but in unethical ways.

    Often, people are misled by such false advertisements and end up buying unwanted goods. The majority of the consumer’s disposable income is wiped out by such bad buying practices. While the companies churn a lot of money in profits, consumers on the other hand get exploited big time. Take, for example, of the hair oil businesses that market their product for hair growth. They emphasize a lot on what people want to hear and succeed in selling their stock, though there is no proven result for hair growth. However, consumers are misled and the businesses succeed with their advertisements creating a negative impact.

    To conclude, businesses these days come up with new advertising techniques which are sometimes coupled with fake features to boost sales. Sadly, this can harm the customers and also can create a huge income crunch.

  3. How’s mine response?

    Well, it is a fact that most businesses these days often market their products as new in some way or other, so that more and customers are appealed to buy their products and the businesses continue to prosper and grow.

    This is because according to human psychology, people are attracted to something that they find new. They usually don’t like to buy something that appears old to them. This is the primary reason why companies these days are presenting their products and services in a way such that people perceive them as new. This is necessary for the sustainability and survival of enterprises to some extent. As we all are familiar from the advertisements of the products and services of manufacturers that we see in print media, television, road side posters, and other advertising means etc., we can figure out how they market their product as brand new for instance, it is written “Brand new formula” on the labels of many washing powders to attract more customers.

    According to my perspective, this practice of businesses has both negative and positive consequences. It is positive as it is necessary for the long-term survival and growth of the company in today’s highly competitive market. It is negative to some extent as it tricks users into false sense of belief that they are going to purchase something really brand new, unknowing of the fact that they are still buying the old thing. And, this has also very serious consequences for the businesses as well like for example, customers start losing their interest in the company.

    In conclusion, I would like to say that that the positive developments of the habit of businesses of presenting their products as new outweighs any potential drawbacks associated with this practice. After all, it helps businesses to sustain and thrive in today’s cut throat competition among businesses.

  4. Hi would you check my writing?
    It is often found that business addresses its new products in the advertisement these days. The advertisement is made intending to draw more customer’s interest. This clear purpose requires something special or new to catch the glimpse of people. I believe this is why business choose new products to display in forefront of advertisement, which are attractive enough to stimulate customer’s desire to get them.

    It may have another reason, on the other hand, that we could see the emphasis of new products in every two advertisement, which is rapid development of technology. The competition between businesses brought more investment in technology to make their products change more quickly into the next level. Consequently, they can release newly developed products in every advertisement, which looks emphasising new ones.

    Considering two possible reasons, however, I think it is not a good way of advertisement. Although it is very helpful to have fast developed devices for utility and quality of work and life, quick change of new ones may cause more e-wastes in the environmental way and losing the original purpose of using devices.

    Furthermore, it may make customers hesitate to buy since it asks them to search and compare to the latest version. These reasons suggest that business find the other effective advertising idea.

  5. Many companies nowadays use clever advertisement tactics and try to persuade the public into thinking that their products are new and unique in the market. This is nothing but a marketing strategy to stand out from the crowd and I believe that most of the time it is not advantageous to the consumers.

    It is one of the top priorities of many businesses to stay on top of their competitors by making sure that their products have something extraordinary in them. To achieve this, they make use of clever advertisements to catch the attention of potential buyers. In these advertisements, the companies try to sell some unique features of a product in order to make more sales. Apple, for instance, in every ad campaign claims that their new iPhone has a certain industry-changing feature as the biometric unlock, and they are the first in the industry to do so. This, however, is not entirely true, as the biometric unlock feature was already introduced by a lot of lesser-known phone companies prior to Apple. Moreover, from a psychological standpoint, it is not uncommon that we humans will always find “something new” or “out-of-the-world” to be more attractive. This behaviour is exploited by businesses to grow their business.

    In my opinion, the end-user of the products is cheated into buying it, just because the advert said that the item has a new feature or addition. Most of the time, they are tricked into buying something that might not turn out to be as unique as it was advertised. In our example, a buyer could have saved hundreds of dollars by buying the lesser-known phone as it already had the face unlock feature before the iPhone.

    In a nutshell, the reason why companies promote their product as being one-of-its-kind is to have a competitive edge in the market and although it may be beneficial for their profits, it can sometimes be harmful to the customer’s experience.

    [323 words]

  6. It would be great if someone can give me comment!

    There is a trend in recent advertising as business will announce to public what is new in their latest product. The reason behind such phenomenon is that it will help attract new customers as well as keep the old ones loyal to the brand. This could be considered as a positive development.
    By declaring new features through advertising, brand can get attention from potential customers. If such update is suitable, business can end up having a larger consumers range. For example, Xiaomi has recently released a new phone that can process shaky footage with just one tap. This makes them popular with teenagers, who often record almost every event of their lives. Another reason for such phenomenon is that brand can meet the need of their old clients, therefore keeping them dedicated. Take Apple as an example. They has organized a forum for customers to talk about problems with the old products, as well as fixed the bugs right on spot while announcing it at the same time. With such dedication, there is no doubt Apple always win their customers’ hearts.
    To me, this is a positive development as it will push brand into constant creativity and evolution. In order to stand out in thousands of other brands who sell the same products, one needs to come up with new, breaking update. For instance, Samsung’s new flip phone has become a craze in the tech market, as people are all curious what would it be like to own a smartphone that can change size easily. This flipping feature is considered brand new, since none of the competitors are able to produce such phone at the time.
    In conclusion, companies releases new features in advertise to attract new clients as well as satisfy the old ones. This could be seen as a good development, which helps brand to always be creative.

  7. Thanks for your great website. Here is my sample. would you mind tell me about my approximate band score please?

    Advertising plays a crucial role in the thriving of products. In this regard, producers tend to boast their products’ features, which are somehow different from other products’ attributes, in their advertisements. This essay will explore the reasons behind this and demonstrate why it has a positive bearing on products and people’s lives.
    Nowadays, we are witnessing fast-changing markets in every part of the globe. These markets tend to be highly competent as the number of companies has been elevating remarkably, which produce various types of goods and have a desire to dominate some portions of the market. On account of this, in most areas of the world, individuals are capable of choosing freely to put a premium on optimal products. Therefore, it constitutes a worthwhile attitude for companies to induce people to purchase their products by exposing them to the exclusive features of their products in advertising teasers.
    Focusing on new attributes of products in advertising can be beneficial because it encourages innovation and conduces to better lives for all. By observing opponents’ new features, companies would try to make innovations and add new functions to not only maintain their customers but also allure more potential ones. Moreover, with the increase in the number of innovations in goods, which aim to enhance the product’s function, people would be provided with better items, which tend to facilitate their lives.
    To conclude, the fast-growing market has compelled businesses to focus on the new features of their products in their advertisements, which I believe is a beneficial development because it promotes innovation and makes people’s lives easier.

  8. Everyday we encounter so many products from so many different companies and competition is harsher than ever. Thus, it’s not surprising that every marketing department in the company tries to impress the market with their advertisement tactics and one of the commonly witnessed strategies is to convince the audience that their products are new in some way.
    To illustrate in detail, with flood of similar products in the market, it is highly essential to figure out a way to draw more attention toward their product. It is in our nature to try something new and businesses claim that their product is somewhat innovational or ground-breaking in an attempt to make their product eye-catching which obviously increase the possibility for purchase of that product. It doesn’t matter whether the product is really game changer or not since once the advertisement actually draws customers’ attention, it has served its purpose.
    Consequently, literally every business relies on this advertising strategy and I have a concern for possible negative outcome. The sole purpose of this tactic was to make difference between their own products and others to make them conspicuous. However, with everyone using this tactic, the word innovation is not innovational anymore and its meaning is undermined.
    To make it worse, customers who have been continuously misled with these advertisements would be skeptical even when there is real revolutionary product that can be utterly needed to them. Customers might be entitled to miss great opportunity, having been fed up with falsified information from so called ‘innovational’ advertisement
    To sum up, I understand that targeting for people’s curiosity and tendency to try something new arouse the advertisement emphasizing on their products’ innovation, but relentless and uncontrolled use of this tactic is not only doomed to fail but also going to mislead the market in general.

  9. Hello, please grade my essay. Thank you very much in advance.

    In recent years, some people believe that the products have been emphasized in a new way, the others think goods still have been presented traditionally. In the following paragraphs, some reasons and some opinions on development will be discussed in detail before a conclusion is reached.

    It is undeniable that, nowadays, the advertising business is one of the businesses which needs more adaptation because of globalization. In other words, globalization allows a world to be borderless, everyone can connect easily. As a result of the connected world, there are a lot of advertising competitors to choose from. However, companies also need to keep their customers and make sure by organizing the latest products all the time, attracting their customers to keep their eyes on the new products.

    In terms of development, the internet is always enhanced in every aspect of the world, especially in the marketing field. In other words, technologies have been created a significant impact on customer behavior by utilizing the data they occupy. For example, Instagram, Facebook, and Youtube can all display an effective advertisement attracting buyers’ interest so well. Therefore people can purchase products easily.

    On the contrary, these developments still provide a large number of concerns. Exploring on the internet and playing boardgame are alike. Individuals are surfing the internet on the platforms which someone has created, a virtual world that they cannot control anything but the former does. For instance, data privacy could be noticed by another word ‘cookies’. In Thailand, various websites cannot be used if users do not allow those websites to get cookies accepted.

    Moreover, on the offline platform such as televisions, radios. The advertising business also has an excessive approach, promoting a product on every episode of TV drama. Despite the fact that TV has an advertisement in the past, the styles are absolutely different. For instance, the old one uses approximately 1-2 minutes for one product, but the advertisement these days take around 7-10 minutes for each product.

    In conclusion, globalization is the reason why advertising business has to adapt themselves all the time. This era has both positive and negative developments. In my opinion, I strongly agree that the negative developments outweigh the positive ones.

  10. The most popular way to sell a product is through advertisements and in recent days, many companies use advertising to show people that their new production of things is new. In my opinion, this marketing strategy could help businesses to gain many benefits from increasing consumer desirability to product assurance.

    Product owners tend to promote their new business through advertising because of its power to encourage many customers. It happened in the giant successful company, which has been relying on commercial strategy for years. Apple inc, for instance, produces new promotions through several media such as TV commercials, youtube advertisements, and other above the line strategies, to spread out their new iPhone series. As a result, Apple had been attracting buyers from all over the world through variant adverts and trust products.

    Furthermore, I believe that the phenomenon of emphasizing product sales through advertising is an advantage, which might develop creativity and profits for business players. The marketing team will be encouraged to boost their ideas like making creative videos and stories in presenting the new products. With a fresh design or looks, people are more likely to purchase the items and become loyal customers. One of the good examples, food sellers utilize reels or IG stories to create enlightening video promotions to sell food and drink. Within a short time, it sold out.

    In conclusion, advertisement has led businesses to become creative players for marketing their new products, which will convince people to buy them. Apart from that, this also would be a great opportunity for the companies to expand consumer quantities and innovative ideas among their employees while producing marketing strategies.

  11. Hi Thank you for your time in advance. I would like to know my mark.

    In recent societies, there is a wide range of advertisement in our daily lives and they have often put emphasis on their latest products. As far as I am concerned, this is the result of the pursuit of new merchandises by the consumers and I am convinced that this has brought positive effects to the societies.

    Nowadays, the public is in pursuit of the latest goods. With the technological advancement, products have always been designed for several times by companies to achieve better performances. Take smart phones for example, cutting- edge products are released at least once a year and the citizens have easy access to their promotions or advertisements when they are launched.

    In my opinion, this is definitely a beneficial phenomenon since the consumers are well educated about the most advanced objects at the moment. When receiving the information of the newest goods, the potential buyers could maker some comparisons between similar products and make their own choices.

    From my perspective, it is reasonable that the promotions are mainly consisted of the latest products’ information since this content can attract public attention enormously. With the requirement of more well designed products to promote, the enterprises would make their best efforts to provide the customers with better goods and to me, it is obviously advantageous.

  12. Ma. Please can you mark my essay too.

    These days advertising focuses more on what makes the product unique and different. In my opinion, this is necessary for sales mostly now that the market is saturated and it is harder to get customers. This makes it an improvement for the individual, company, and market.

    We are constantly been exposed to a lot of advertisements of similar products every day that offer the same features when the marketing is aimed at showing how unique the product is, this draws people’s interest. For example, every year Apple’s iPhone makes the biggest sale of phones in the electronic industry because its marketing shows how sleek and functional their phones are compared to other phones that focus on the same thing like a minimal update every year. Moreover, recycled ideas make people lose interest and trust in the company because it seems like the company is not growing.

    Emphasizing on what makes a product stand out is advantageous to the company because they attract customers and make better income from sales. Furthermore, when new ideas are promoted it encourages competition and innovation in the industry as other companies have to work harder to meet up the new ideas. For example, Apple made the wireless earphone which was a turnaround for the industry as every other company was focusing on wired earphones or headphones. This idea brought about positive development as other companies started creating other similar features to meet customer’s needs.

    In conclusion, businesses stressing the novelty of the product is beneficial as it draws in customer’s attention which leads to better sales and this can encourage creativity and growth in the production and marketing industry.

  13. Can you please mark my essay? My exam is going to be held in 28. Aug

    In these contemporary era, more and more businesses showcase their product as fresh and new through adverts. They are highlighting their product in order to persuade people to purchase their products. In my opinion, I believe that this is a negative development as it encourage consumer to buy unnecessary products.

    To begin with, A growing number of enterprises are trying to market their product as effective than others these days. This is due to competition between companies and it becomes harder for them to influence costumer towards their brands. For example, Recent survey by Business weekly Magazine has shown that in the UK significant proportion of companies are advertising their product as reliable and trustworthy, thus, to attract much more people towards their products.

    In my view, This trend has more negative impact than benefits because it can lure people to buy irrelevant items, especially among teenagers as they are always enthusiastic to purchase new items, which can be main reason for unnecessary spending. To illustrate this, research by Time Magazine suggests that one third of Indian youngsters opt to purchase product immediately if they saw any appealing products on TV commercials, as a result, they pester their parents to buy those products owing to unnecessary expenditures. Due to this effect on adolescents, this strategy followed by businesses is negative development.

    In conclusion, there is no doubt that, companies are highlighting their brands on ads as new in some extent in order to gain more costumer attention towards them. I think it is negative development as it can be main reason for people,in particular young one, to spend a lot on unwanted products.

    1. Hi, I think you misunderstood the word “new” in the question. Therefore, your essay is not on topic. Perhaps, a 5.5.

      1. Mam. Isn’t question asking for why business these days highlight that their products are new in some way. ( We have to answer causes of this and positive or negative development)

      1. If a product is new in some way, it offers something that people haven’t seen before. In your first body paragraph, you used adjectives “effective”, “reliable” and “trustworthy”. How do they have anything to do with “new”?

  14. Hello, please can I get feedback. Thanks in advance.

    Businesses’ way of marketing nowadays tends to illustrate that their products are unlike any other in the market. This became common due to the increase in the number of businesses that have the same product, thus making the market more competitive. However, this can positively reflect on the shops and the quality of the products in it and as a result, people will be the most benefited.

    These days, selling a product is difficult which forces the businesses to grab people’s attention by focusing on their product’s new features and how they differ from others. This is because the market is congested with similar goods and to be able to introduce any new merchandise, it should have something that is not found in any other to succeed and create more profits. Moreover, people always prefer buying new products than old ones even if they will spend more. For example, amazon found that labeling majority of the product sold out first in their stores are the ones labeled with “newest” or “latest”.

    In my opinion, the pros of this new way of marketing between businesses to sell their products outweigh the cons. Moreover, the healthy competition between businesses benefits people as businesses now focus to come up with something unique in order to create more profits. As a result, new products are introduced to the market and even with lesser prices. Taking mobile phones companies as an example, the company that works harder throughout the year and provides the market with phones with state-of-the-art features are the ones that get the highest earnings. This way both businesses and people are satisfied.

    In conclusion, the flooding of the market with products and the high competition between businesses resulted in them coming up with alternative ways of effective advertising for their products to get more customers as a result it positively affects both the buyers and the sellers.

    1. Sorry for the late reply. I give it a 5.5.
      The inaccurate uses of linking words, such as “moreover” in your third paragraph, make your essay hard to follow.

      You have two main ideas in your second paragraph. It’s better to have just one.

      OMG, your last paragraph has only one sentence!😜 How about focusing on writing idiomatic sentences that are easy to read?

      1. Thanks for your reply. While writing I thought that the second paragraph has one topic sentence and elaborating on it but seems like there are two ideas.
        Just now realized that the conclusion is only one sentence, RIP 🙂

    1. It’s a double question. In your first body paragraph, you answer the first question: Why is this? In your second body paragraph, you answer the second question: Do you think it is a positive or negative development?

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