Some people say that advertising has positive economic effects. Others think that it has negative social effects because it makes people feel dissatisfied with who they are and what they have. Discuss both these views and give your own opinion.
This IELTS Writing Task 2 question was reported in May 2021. Click here to see more reported questions.
Some people argue that advertising has a positive impact on economies, while others claim that it makes people dissatisfied with their identities and possessions and thus has an adverse social effect. I agree with the former opinion because advertisers are very good at creating desire for the products they are selling.
For one thing, everything in advertisements appears so fancy. For example, in an Apple commercial, a young man who is using the latest iPhone on the subway looks so cool. After watching the commercial, people may think that their current phones are ugly and outdated. They may even feel embarrassed to use them. However, I do not think advertising is to blame for their insecurity. The fact that a person is easily influenced by advertising is an indication that they are emotionally vulnerable and have a poor sense of self-worth. In other words, they were already insecure before they watched the advertisement, which only played upon their feelings of insecurity.
On the other hand, advertisements can create the desire in consumers to buy products. For instance, Many lingerie manufacturers use sex models in their commercials to send women the message that if they wear their lingerie, they can be as sexy as those models. The message arouses their desire to become more attractive and as a result, they purchase it even though they do not need any. Thus, I think advertising is a major economic driver. Without it, many products would not sell well, which in turn would affect employment.
In conclusion, even though what appears in advertisements always looks much better than what people already have, I do not think this is the reason why many people are dissatisfied with their current situation. In fact, advertising contributes greatly to economic growth because it plants a seed of desire in consumers’ minds to buy things.
How to Paraphrase “Advertising”
Please don’t change “advertising” to “advertisements” or “commercials” in your introduction when you are paraphrasing the question statement. This is because advertising is a process for getting people to buy a product. In one branch of advertising, what the public sees is advertisements. That is to say, advertising is far more than advertisements.
But, in your body paragraphs, you may use the words below to vary your language