Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
This essay question is from Cambridge IELTS 6 Test 1 Writing Task 2.
Nowadays, popular consumer products sell well because advertising is so powerful, not because society really needs them.I agree with this statement for two reasons.
Firstly, advertisers are very good at tricking consumers into believing their products can make them happier. They do this by depicting the lives consumers want to live and the people consumers want to become. Take for example a Gillette commercial in which a clean-shaven man is getting a promotion and marrying a beautiful woman. After watching this commercial, men may think if they have a smooth face like that, they might get more out of life. As a result, they may buy some Gillette razors even though their old ones still work perfectly.
In addition, repeated targeted advertising can increase the desire to buy. Consider those who have looked at a Nike backpack on Amazon. They might have been able to resist the temptation to purchase at first, but targeted advertising means they will see advertisements for the backpack everywhere online: they will see them when they scroll through their Facebook feeds; they will see them when they watch YouTube videos. This repeated exposure will heighten their desire to buy. The result may be that they cannot contain themselves anymore and finally purchase one even though they do not need it.
In conclusion, the high sales of trendy consumer goods do reflect how powerful advertising is. For one thing, it is extremely effective at making people believe they would be happier with the products being promoted. For another, repeated targeted advertisements can intensify consumers’ desire to buy.
How to Paraphrase “Advertising”
Please don’t change “advertising” to “advertisements” in your paraphrase of the question statement. Advertising is a process for getting people to buy a product. In one branch of advertising, what the public sees is advertisements, but advertising is far more than advertisements.
However, in your body paragraphs, you may use the words below to vary your language if you find them suitable for your context.